How to Use Google Business Posts to Promote Your Services & Offers

Introduction

Google Business Profile (GBP) is a critical tool for businesses looking to enhance their online visibility and attract more customers. One often overlooked feature is Google Posts, which allows businesses to share updates, promotions, and events directly on their profile. Utilizing Google Posts effectively can keep your business relevant, improve engagement, and drive more sales.

In this comprehensive guide, we’ll explore everything you need to know about Google Business Posts, including their benefits, best practices, and strategies to maximize their impact.

What Are Google Business Posts?

Google Business Posts are short updates that appear in your Google Business Profile when users search for your business on Google Search or Maps. These posts allow businesses to share:

• Announcements

• Special promotions

• Events

• New product launches

• Business updates

Posts typically appear in your GBP for seven days, with the exception of event posts, which remain visible until the event date passes.

Why Are Google Business Posts Important?

Many businesses focus on traditional SEO and paid ads while neglecting the powerful impact of Google Posts. Here’s why using them is a game-changer:

1. Boosts Visibility in Local Search

Google rewards businesses that actively update their profiles. Regular posts signal to Google that your business is active and relevant, which can help improve your local search ranking.

2. Engages Potential Customers

Google Posts allow businesses to communicate directly with customers by providing valuable updates, offers, and event details. This encourages engagement and keeps customers informed.

3. Increases Click-Through Rate (CTR)

Well-crafted posts with compelling CTAs (Call-to-Actions) can drive more clicks to your website, boosting traffic and increasing conversions.

4. Enhances Customer Trust and Credibility

An updated profile with recent posts shows customers that your business is active, trustworthy, and engaged with its audience.

How to Create Effective Google Business Posts

1. Log into Your Google Business Profile

• Visit Google Business Profile Manager

• Select your business

• Click on “Posts” in the dashboard

• Choose the type of post you want to create

2. Choose the Right Type of Post

Google offers several post types, each serving different business needs:

• What’s New: General updates about your business, such as new products or services.

• Offers: Special promotions, discounts, and time-sensitive deals.

• Events: Upcoming business events, sales, or webinars.

• COVID-19 Updates: Important health and safety information.

3. Write a Compelling Headline

Your headline should be attention-grabbing and clearly communicate the purpose of the post. Example:

• Limited-Time Offer: 20% Off All Services This Week!

• Join Us for Our Exclusive Business Workshop – Sign Up Today!

4. Use Engaging & Concise Copy

• Keep your message clear and direct (between 100-300 words)

• Highlight the most important details first

• Use action-driven language (e.g., “Book Now,” “Claim Your Offer,” “Sign Up Today”)

5. Add High-Quality Images & Videos

Visuals enhance engagement and make your posts stand out. Follow these best practices:

• Use bright, high-resolution images

• Keep images relevant to the post content

• Avoid excessive text in images

• Recommended image size: 1200 x 900 pixels

6. Include a Call-to-Action (CTA)

Each post should have a clear next step for the user. Google provides the following CTA button options:

• Book Now

• Order Online

• Learn More

• Sign Up

• Call Now

7. Leverage Keywords for SEO

Using relevant keywords in your posts improves their searchability. Example:

• Instead of: “We have new yoga classes.”

• Try: “Join our new beginner-friendly yoga classes in Toronto for a rejuvenating experience.”

Best Practices for Maximizing Google Business Posts

1. Post Regularly

Since most posts expire after seven days, aim to post at least once a week to keep your profile fresh and engaging.

2. Monitor Performance Metrics

Use Google Business Insights to track:

• Post views

• Click-through rates

• Engagement levels

This data helps you refine your strategy and focus on posts that generate the most engagement.

3. Time Your Posts Strategically

Schedule posts when your audience is most active. For example:

• Promotions: Early in the week (Monday or Tuesday)

• Events: A few days before the event date

• General Updates: Midweek (Wednesday or Thursday)

4. Encourage Customer Interaction

Use Google Posts to encourage customers to leave reviews, ask questions, or share their experiences with your business.

5. Repurpose Content Across Platforms

Cross-promote Google Posts on your social media channels, email newsletters, and website to maximize reach and engagement.

Mistakes to Avoid When Using Google Business Posts

1. Posting Infrequently – Google prioritizes active profiles. Regular posting keeps your business visible.

2. Ignoring CTAs – Posts without a clear action step won’t drive conversions.

3. Using Poor-Quality Images – Blurry or unprofessional images reduce credibility.

4. Writing Vague Copy – Customers need clear, concise, and engaging information.

5. Forgetting to Track Performance – Without tracking, you won’t know what works best.

Real-World Example: Successful Google Business Post

A local bakery wanted to increase orders for their seasonal cupcakes. They created the following Google Post:

• Headline: Pumpkin Spice Cupcakes – Limited Time Only!

• Copy: Celebrate fall with our delicious homemade Pumpkin Spice Cupcakes! Available for a limited time. Order yours today before they’re gone!

• Image: High-quality picture of freshly baked cupcakes

• CTA: Order Online

Results:

• 40% increase in orders that week

• Higher engagement on Google Search

• Increased foot traffic to the bakery

Conclusion

Google Business Posts are a powerful tool to engage customers, promote services, and drive conversions. By consistently sharing high-quality, optimized posts, you can enhance your local SEO, attract more customers, and grow your business.

If you want a step-by-step system to master Google Business Profile and boost your online presence, enroll in Google Business Profile Made Easy today!